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According to data, as of the end of 2018, China's elderly population aged 60 and above amounted to about 249 million, accounting for 17.9% of the total population, and the total number of elderly people will grow further, exceeding 300 million by 2025 and reaching 400 million by 2040.
The aging problem is becoming more and more serious, which is an indisputable fact, and this has prompted many companies to test the waters of the pension business, such as pension real estate (premises), pension medical (nursing), pension entertainment, pension daily necessities, pension finance, pension tourism, etc. Hundreds of thousands of billions of pension industry cake waiting to be cut, the smart lock market from the pension industry is categorized, and the pension real estate (premises) and the pension daily necessities have certain Intersection.
So, how can smart lock (home) companies get a piece of the pie? How big is the market for smart locks for the elderly?
Smart lock is one of the vertical fields of the smart home, is the road defense of smart home security, is just the market, which has such a high growth rate, can be predicted to be obtained from the following areas: hotel apartments, new home furnishings, old house renovation, rental housing management.
Secondly, according to the “Fourth China Urban and Rural Sample Survey on the Living Conditions of the Elderly”, the proportion of empty-nested elderly people (elderly couple households, elderly people living alone) accounted for 51.3% of the elderly population, of which 51.7% in rural areas. Smart lock market is currently in the popularization period, combined with another data —— “Elderly Times” survey shows that: more than 80% of the elderly do not want to live with their children in the & ldquo; the same roof & rdquo;; hope that there is a personal living space.
How can smart lock companies make the right old smart lock to meet market demand? How to get a good reputation for use in the aging population (generally older people have certain misunderstandings about smart locks)? Smart lock companies can not only focus on the needs of young consumers, but also focus on the needs of the elderly.
1 Biometrics
Elderly people have a bad memory and are prone to forget their keys, IC cards or forget their passwords. If it is purely mechanical locks, electronic combination locks, etc. are not suitable, the integration of biometrics smart locks for the trend, because the body & ldquo; password & rdquo; is carried.
2 Convenient to use
Most of the elderly fingerprints because of fuzzy and lead to the use of fingerprint devices can not be captured and recognized, so not affected by the surface condition of the fingers of the smart lock in order to better meet the needs of the elderly. For example: vein unlocking.
3 Remote Management
When the elderly are inconvenient to open the door, whether outside the door or inside the house, it can make the children can open the door for their parents remotely through the app. The smart locks with the open door record monitoring function can enable children to monitor their parents' home door locks at any time to open the door, in order to find out what's going on at any time.
Smart life is everywhere. Smart locks are the road security defense of the smart home, as children want to be able to give their parents a safe, convenient and intelligent aging life! So that they can not only old children (women) according to, but also old & ldquo; lock & rdquo; according to!
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